We all know that webinars are one of the most indispensable weapons in a marketer’s arsenal. But what is a webinar and how does a webinar work?
There’s a lot going on behind the scenes, even in the most basic webinar software. And when it comes to a world-class solution like the on24 platform, we rely on some of the best talent in the business to make the experience of setting up and delivering a webinar seamless for you.
Let’s start with a simple definition:
A webinar is an engaging online event in which a speaker, or a small group of speakers, delivers a presentation to a large audience who participate by submitting questions, answering polls, and using other available interactive tools.
Webinars are different from meeting tools, which are designed to allow small groups to meet and collaborate in real time. They’re also different from traditional streaming media like video, which doesn’t give the audience any way to interact with the content.
more information about webinars:
- 5 tips for generating must-see webinars
- get bigger: how to promote webinar marketing events
- Transform face-to-face events into digital ones? five things to consider
Even the most basic webinar has separate streams for slides and audio. But most modern webinars go much further, with slides, presenter video, integrated social media, and live feedback from attendees in the form of questions, polls, brainstorming, and more.
So what are the most important factors of webinar technology? let’s take a look:
make the webinar presenter successful
At on24, we’ve spent years perfecting our presentation manager, pmxd. Obviously, we wanted to make it easy for you to upload, modify, manage, and deliver your presentations. We quickly discovered that great webinar presentations require more than a well-loaded presentation deck.
Most of our clients attend every webinar with at least two key players:
- the presenter, who delivers the webinar content.
- the producer, who handles all the behind-the-scenes work, such as queuing video clips, managing guest speakers, and directing questions from webinar attendees.
We knew delivering live webinars can be stressful, so we helped the production team stay in touch with real-time chat and intuitive controls to control webinar flow, drive polls, and exchange presentation content on the march.
deliver an engaging webinar experience
engagement is what really makes the on24 platform stand out. and we take it very, very seriously.
When you ask people to stare at their computer screen for up to an hour, you have to give them something interesting to look at. It helps if you can also give them something interesting to do.
Most webinars these days include basics like a place to post questions. but we don’t think that’s attractive enough. therefore, we have added it with popular interactive tools like polls, polls, downloadable assets and integrated social networks. we’ve also created more niche widgets like brainstorming, testing and certification tools, and group chat.
but that’s not where it ends. We’ve also built a robust set of integrations to make sure the data collected through all that interactivity is transferred to your CRM and marketing automation platforms, creating a seamless marketing data environment.
treat always-on webinar audiences as live audiences
however, if you only consider the live audience, you are not taking into account the whole picture. According to our 2021 webinar benchmark report, over 40% of webinar attendees only register for the on-demand event.
Which presents an interesting challenge for those of us on the back end of webinar software. How are we going to treat all those people who, for whatever reason, couldn’t attend the live event?
Sure, it would have been easier to treat on-demand webinars as static videos, but then your audience wouldn’t get the full webinar experience. When we think of webinar participation, we always think of additional viewers who watch on-demand or live webinars (that is, webinars that are pre-recorded and then broadcast to a live audience at a designated time).
All on24 webinars, regardless of how they are delivered or when they are viewed, should have all the two-way interactivity of a live webinar, from moving windows around the console to the ability to submit questions and indeed , get a response.
Webinars have changed a lot over the last decade and will continue to evolve as new technologies emerge. but for those of us who built the platform, the mission is always the same: to provide you with everything you need to attract an audience and achieve each of your business goals.
how can a webinar generate more engagement for you? Learn how the on24 platform makes it work with our 30-minute live demo.